Become an Amazon Keyword Master – Maximize your Amazon Book Sales by Peter MacDonald
My rating: 3 of 5 stars
Become an Amazon Keyword Master by Peter MacDonald claims to show you how to increase your sales by using more effective keywords.
The Cover: This is a typical non-fiction cover and fits the title well, the yellow text on blue background works, but the red text is hard to see/read on smaller images of the book cover. The font choice works for me, but I would change the red text to white or a similar light colour that works with the blue background.
The Good Stuff: This book is well presented and does provide some useful information. It will give you a better understanding of search engine optimization (SEO), and the differences between Amazon and Google. While I believe the author is incorrect on the issue noted in ‘The Bad Stuff’, he still has a good grasp on maximising your keyword efficiency and there is merit in the method he uses.
The Bad Stuff: I’m no expert on this topic, but I believe the author may be mis-informed on identifying keywords other people are searching on. The method described to find Amazon’s most popular keywords is, in my opinion, incorrect. I believe that when you search on Amazon, they provide you with search options tailored to your own interests and search history – Not the most popular searches by other people as suggested. This is an older title from 2014 and I can’t see that there is an updated version. It could be that the keyword issue noted was correct at time of publication, but with Amazon continually evolving and changing their algorhythm, some of the information in this book is likely to be inaccurate.
Overall, I found this to be of some use and believe the methods described will be of benefit, even if I do disagree with the authors understanding of how to find optimal search words. I’m giving this one 3 out of 5 golden bookmarks.
Allan Walsh writes Fantasy and Horror. If you’re looking for something new to read in these genres, why not check out his books here. You can also find his titles available in libraries.
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